Partnered with a local jamery to refresh their brand and redesign their jam and jelly labels. The project began with the creation of a new wordmark that established a cohesive and flexible design system, one that could scale across their full range of products without compromising brand integrity. A color-coded scheme became the backbone of the system, using color as an immediate visual cue to help customers understand the product type at a glance: red for spicy varieties, green for herb-based blends, yellow for marmalades, and blue for fruit jams.

For small-batch and seasonal releases, I also designed a clean, blank template intended for handwritten labels, allowing the brand to maintain authenticity while still fitting seamlessly within the broader system. The result was a refreshed, intuitive, and visually unified identity that elevated the brand while improving product recognition and shelf impact.