Cyber Shield

For RSA Conference, I concepted and art-directed an immersive street-level activation to spotlight the PwC and Microsoft GenAI cybersecurity partnership. A custom glass box truck pop-up was branded and parked outside the Moscone Center invited attendees into a fast-paced cyber defense game brought to life with an external development partner. Inspired by Beat Saber and Fruit Ninja, the experience used a custom Vive 3.0 Tracker setup to challenge players to identify and eliminate high, low, and no threat bug variants, simulating the chaos of a real-time cyber attack. QR lead capture, live leaderboards, and daily high-score swag rewards drove engagement, while the gameplay demonstrated how GenAI-powered tools help modern IT teams detect threats faster and stay ahead of an evolving security landscape.