Problem
The creative team wanted a way to give back to the local community during the holidays — something more engaging than a standard donation page, built around a $1,000 fundraising goal for a nonprofit fighting child abuse.

Solution
Built a custom website where users design their own snowflake from a range of shapes and styles, then attach a personal message of goodwill or gratitude. The environment shifted from daylight to nightfall in real time, and fundraising progress was visualized through the rising height of a metal sign in the scene. Each snowflake generated a one-dollar donation.

Outcome
A living, collective artwork — users could explore the scene, hover over snowflakes, and read messages from others, turning a fundraiser into a shared act of generosity.