Problem
Large-scale events like Workday Rising need a brand presence that works for two very different audiences at once — casual show-floor traffic and C-suite stakeholders who expect something more private and elevated.

Solution
Designed a cohesive brand experience spanning the trade show floor and beyond: a high-impact booth presence plus a dedicated experience center where key stakeholders could explore products, connect across industries, host private meetings, and enjoy elevated hospitality.

Outcome
A seamless experience from public booth to invite-only networking reception, giving stakeholders a reason to engage at every level.