Overview

PwC engaged me to redesign an internal e-commerce platform used by employees to purchase branded promotional items, place custom orders, and redeem rewards. While the system was widely used, it relied on outdated branding and an experience that no longer met user expectations or modern usability standards.

The Challenge

The existing platform had grown over time without a clear UX strategy. Users struggled with inefficient navigation, limited product visibility, and a lack of clarity around inventory and order history. The interface felt dated and inconsistent with PwC’s current brand, creating friction in what should have been a simple, repeatable experience.

The goal was to modernize the platform while preserving its core functionality—making it faster, clearer, and easier for employees across the organization to use.

Strategy & Design Approach

Based on these insights, I proposed a UX-led redesign focused on clarity, flexibility, and efficiency. The strategy prioritized simplifying decision-making, reducing friction in repeat actions, and aligning the experience with modern e-commerce expectations.

Proposed solutions were presented to stakeholders, refined through feedback, and approved for implementation.

Outcome

The redesigned platform delivered a streamlined, brand-aligned experience that made browsing, purchasing, and reordering significantly easier for employees. By addressing core usability issues and modernizing both the frontend and backend experience, the system became more efficient, intuitive, and scalable—supporting everyday use while reducing friction for repeat customers.