Problem
Group travel booking is traditionally complex and high-friction. Groople needed to turn that process into something fast, intuitive, and stress-free — with a specific target of booking group hotel accommodations in five clicks or fewer.

Solution
I led the website redesign with a focus on simplifying decision-making, reducing cognitive load, and eliminating unnecessary steps — through UX strategy, user flow mapping, and interface refinement.

Outcome
A modern, intuitive platform that delivers on Groople's promise: effortless group bookings and instant hotel reservations anywhere in the world, without the typical back-and-forth communication.