CAN DESIGN SYSTEM

I developed a full craft beer can branding system for Royal Docks Brewing Co., a British-themed brewery producing roughly 3,700 barrels per year. When the brewery launched its first three canned varieties in 2016 and later expanded to more than 15 varieties by 2018, they tasked me with creating a design approach that would stand out on crowded store shelves. The goal was to build a cohesive brand presence while giving each beer its own distinct sub-brand, personality, and visual identity.

The final system delivered a bold, highly recognizable collection of beer cans that balanced consistency with individuality. Each variety received its own unique visual language, allowing it to stand out on shelf while still clearly belonging to the Royal Docks family. The result was a flexible, scalable design system that strengthened brand recognition and supported the brewery’s expansion as their lineup grew.