Problem‍ ‍
Royal Docks Brewing Co. needed a can design approach that could stand out on crowded store shelves as it grew from three canned varieties in 2016 to more than fifteen by 2018 — without losing a cohesive brand identity.

Solution
I developed a full craft beer can branding system, giving each beer its own distinct sub-brand, personality, and visual identity, while keeping every can clearly part of the same family.

Outcome
A bold, highly recognizable collection that balanced consistency with individuality — a flexible, scalable system that strengthened brand recognition and supported the brewery's expansion. Recognized with multiple Graphic Design USA American Package/Graphic Design Awards (Backyard Crusher, DeathlyMallows, Leatherhead Pro Football Hall of Fame Edition, and the system overall).