At Mobile World Congress, we collaborated on the design of a 3,200 sq ft PwC space that supported demos, panels, deep dives, and hospitality while showcasing AI insights and innovations as the official MWC AI+ theme sponsor. The challenge was to completely reimagine PwC’s presence from the ground up—delivering a space that was practical, engaging, and unmistakably PwC under a compressed timeline. The result was a clean, contemporary destination that fostered collaboration and knowledge exchange, reinforced PwC’s leadership in AI-driven solutions, and served as a global hub for innovation and conversation.