AWS re:Invent 24

Designed and art-directed a custom trade show booth with a purpose-built theater as the central focal point. The theater served as a hub for over 30 live sessions, hosting PwC partners and AWS specialists from around the world to showcase real-world solutions and insights. Designed to draw attendees in from the show floor, the space balanced high-impact storytelling with functional presentation needs, creating an engaging environment for knowledge sharing, thought leadership, and meaningful conversations around PwC’s AWS offerings.