Problem
PwC needed a trade show booth that could pull attendees in off the show floor and host more than 30 live sessions with PwC partners and AWS specialists from around the world.

Solution
Designed and art-directed a custom booth built around a purpose-built theater as its central focal point, balancing high-impact storytelling with functional presentation needs.

Outcome
An engaging environment for knowledge sharing, thought leadership, and meaningful conversations around PwC's AWS offerings.