Problem
PwC needed to deliver complex cybersecurity messaging to a highly technical AWS re:Invent audience in a way that felt honest and memorable — not another sales pitch.

Solution
Built around the insight that breaches are inevitable and trust is defined by response, the experience reframed security from prevention to preparedness. Using the classic game Battleship as a metaphor, the activation staged a timed showdown between a hacker exploiting real-world vulnerabilities and an IT security expert working to defend and recover, with a third C-suite perspective addressing broader business impact.

Outcome
An engaging, educational experience that delivered complex security messaging in an honest, memorable, and interactive way.