As Art Director, I led the development of a scalable sub-brand system for PwC Alliances that aligned with PwC’s global brand guidelines while giving each alliance a distinct, ownable identity. The challenge was creating a flexible visual language capable of representing a wide range of solutions, services, and partner offerings without fragmenting the brand. We designed a modular system that balanced consistency with customization, allowing teams to clearly showcase PwC’s capabilities. The system was built to scale seamlessly across touchpoints—from PowerPoint decks and digital marketing to events, social, and large-scale trade show environments.